This is a reworking of the original Joe Frater MOT website that targets the phrase 'mot grimsby' in order to attract more specific, localised traffic. The site was launched in early 2014 and has climbed steadily from page 7 of Google.
MOT Grimsby Website
The website is visually much the same but is rebuilt from the ground up in order to give the Search Engines something to chew on and avoid duplicate content penalisation.
HTML / CSS
One thing we did differently was to create a small admin panel where the lists of MOT'd vehicles on the website could be updated easily. We also plugged this into Twitter (since the entries are short enough to be tweets) in order to enhance the social media side of things.